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Born
N/A
Origin
South Korean
Roles
Creative Director / ADOR CEO
Labels
ADOR
Years Active
N/A
Min Hee-jin, a prominent South Korean creative director and former ADOR CEO, is celebrated for shaping K-pop acts like NewJeans and influencing Hybe’s branding, despite legal disputes with Hybe over control and plagiarism claims. Though cleared of breach of trust charges, tensions persisted, with Hybe planning an objection and Min filing a countercomplaint. Despite resigning, she remains a trailblazing female leader in K-pop, recognized for her artistic vision and industry influence.
Min Hee-jin is a renowned K-pop creative director who shaped groups like EXO, SHINee, and NewJeans, as well as V’s 'Layover', with a signature focus on simplicity and natural charm. Despite leaving Hybe in 2024, her influential artistic vision continues to impact the industry, with NewJeans acknowledging her legacy. Her work has consistently defined the visual and musical direction of major K-pop acts.
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